Unstoppable Domains
about.
INDUSTRY:
WEB3 & SaaS
CLIENT:
UNSTOPPABLE DOMAINS (via Orchid)
YEAR:
2021-2022
EXPERIENCE:
LEAD MOTION DESIGNER & PRODUCTION DIRECTION
Unstoppable Domains is a Web3 pioneer building decentralized digital identities through blockchain-based domain names.
The company’s mission — giving people ownership of their online identity — required clear, educational storytelling to introduce a new concept: buying, linking, and using Web3 domains for crypto transactions, wallet IDs, and NFT profiles.
Through Orchid, I led the production of a series of explainers designed to make these abstract ideas tangible.
The series included a launch video, deep dives into wallet linking and PFP (NFT) integration, as well as rebranded versions and partnership videos (e.g., OpenSea).
As Lead Motion Designer and Production Director, I oversaw storyboarding, co-directed with Gabriele Calvi the art direction and motion design, also built the pipeline organization — coordinating freelance and in-house designers, aligning with copywriters, and ensuring the message stayed intuitive and accurate.
challenge.
Translating Web3 and blockchain concepts into accessible visuals was the central challenge.
In 2021, when NFT and crypto hype were high but practical applications were unclear, our goal was to build clarity and trust.
We had to explain why owning a domain as an NFT mattered — how it could become a lasting, verifiable digital identity rather than a speculative asset.
The production pipeline had to support multiple designers working asynchronously, each handling scenes under shared visual and narrative rules.
I built the storyboard and integrated scenes from multiple animators, balancing motion flow, clarity, and pacing.
I also refined scripts for motion readability and visual alignment, creating a structure later reused during the brand’s 2022 rebrand.
result.
The explainer series became the foundation of Unstoppable Domains’ educational ecosystem, helping the brand communicate its core mission of digital ownership and identity sovereignty.
These videos established a scalable motion system and production workflow that could evolve with the company’s rebrand and product roadmap.
Ultimately, the project gave Unstoppable Domains the tools to continue producing clear, self-owned, and brand-consistent motion content across their growing Web3 platform.
