Assassin’s Creed Odyssey
about.
INDUSTRY:
GAMING & ENTERTAINMENT
CLIENT:
UBISOFT (via Orchid)
YEAR:
2018
EXPERIENCE:
ART DIRECTION, VFX DIRECTOR
Ubisoft China launched a special campaign for Single’s Day (11.11), inviting players to capture the best in-game photo using Assassin’s Creed Odyssey’s photo mode.
The objective was to create a lighthearted, cinematic ad that both entertained and explained how to join the contest.
I directed and led the entire post-production, from storyboarding and casting prep to color grading, editing, and VFX compositing.
The story follows a humorous domestic scene: a gamer too immersed in Odyssey forgets an important anniversary, triggering his girlfriend’s transformation into Medusa. A tongue-in-cheek battle of myth and love leads to a selfie — transitioning seamlessly to in-game footage that introduces the contest mechanics and prize: a trip to Greece for two.
challenge.
The production required close coordination between teams based in China, France, and Spain, all working under a six-week deadline.
Footage was captured in China, 3D elements were handled in Barcelona, and the compositing was centralized in France.
The main technical hurdle came from tracking and integrating Medusa’s 3D serpents on live-action footage while maintaining realistic lighting and performance.
I personally handled the compositing within two weeks, as well as the sound design and mix, blending Assassin’s Creed SFX with playful audio cues to reinforce the parody tone.
Despite its deliberately kitsch aesthetic, the ad had to remain sharp and technically precise — balancing humor, game branding, and cinematic polish.
result.
The campaign was well received by the Chinese gaming community, praised for its humor and creative twist on Assassin’s Creed’s mythology.
Ubisoft was delighted with the execution, noting the production’s efficiency despite cross-continental collaboration.
The spot ran on Ubisoft China’s website and regional social channels, and its success led to a continued collaboration with the brand, notably on the Rabbids Chinajoy 2019 project.
The video stands out as a blend of storytelling, post-production direction, and international team management — a rare mix of creative parody and technical craft.
